CRISTIANDUARTE

I've spent almost half my life in esports, from leading teams to trophies to managing talent under pressure. Today I apply the things I've learned to marketing in every project I take on: from the brief to execution, looking after both the human side of the team and the numbers that move the business.

Coaching at the highest level taught me things I use every day: reading data to decide fast, managing very different people within one team and keeping a cool head when everything comes down to minutes. Turns out running a good campaign is about the same: understanding people, coordinating talent and executing well under pressure. Now I try to bring all of that to marketing.